The answer is very simple.

Not all of the people in the world – or at least not all of the internet users in the world – speak English; in fact, around 70% speak languages other than English.

As you remember, to be successful, you should speak the same language as your clients. Studies show that around 52% percent of online buyers buy from websites where information is presented in their language, and people with low English skills are six times less likely to buy from Anglophonic websites than people with higher English skills. Thus to be relevant for your subscribers and to stand out among more than 200 billion emails sent daily, your emails should be in a language preferred by your users.

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talking about country-specific cloud technology. Until now, the spotlight has been on cloud providers — Microsoft, IBM, Amazon, Google, Alibaba — and their generic and industry-specific capabilities. Data localization has often been considered an afterthought, but this issue is one that enterprises must consider in their cloud computing strategy as they invest and innovate with emerging technologies such as artificial intelligence, internet of things (IoT), and blockchain. As governments around the world begin mandating data localization laws, organizations will need to address the wide-ranging implications in strategic ways as part of their national cyber policies.

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languages and cultures. Your app’s success depends on a successful localization, your ability to create a seamless experience for users around the world.

Global consumers want to interact using their native language, and they expect dates and other numbers to appear according to local customs. For example, the United States typically presents dates in a month, day, year format, while most other countries use a day, month, year structure when communicating dates.

The first step in the localization process is internationalize your app’s user interface and code, giving it the ability to adapt to alternative languages and cultures. Once this is complete, you can move forward with translating and adjusting content for your target populations. Successful localization can be complicated, but these tips will ensure you avoid the most common issues.

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society and government. Taking off from the global agenda of advancing women’s human rights in the context of armed conflict and conflict transformation, commitment to WPS has been institutionalized through several National Action Plans on Women, Peace and Security (NAP WPS): the first generation covering 2010-2016, the second generation that introduced amendments in 2014, and the third generation that includes the period from 2017 to 2022.

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possible solutions. Alternative solutions should be evaluated based on them being in consumers’ interest and enabling a competitive market.

In the early part of the last decade, I was advising a small country on pension reforms. They decided to invest the public money in hydel power projects.

This solved the problem of “where to invest” as there was no securities market to speak of and the power projects “needed funding”.

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have been involved in global and product management for some time. You can see plenty of examples showing that translation is the foundation of local experiences as it propels language effectiveness in terms of sensitivity, accuracy, and relevance in local markets. So the default answer to that question is “No,” logically enough. But, in order to reply to that question, I recently had to rephrase it for the sake of clarity and rationality. It had to be understood as "Can we leverage content, products, and services locally without having to linguistically adapt anything?" Here again the immediate answer should be an unequivocal no, as we are in the digital age that sets personalization as a performance standard and differentiation as a competitive advantage. So I stuck to my definition of translation as the baseline of local experiences. That being said, I could share a bit of food for thought for people challenging this short definition--or who are not eager to adopt the merely binary approach of using source content.

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May 2018, and language featured prominently as a ubiquitous component. The key takeaway: the “Indian internet consumer” speaks more than one language, and demands content in their native tongue.

In 2017, India stepped into the spotlight alongside China as an emerging language services market. Interest was bolstered in the region as a result of Government initiatives mandating Indian phone manufacturers to support its numerous official languages.

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speculation as to whether the company is worth $1 billion or just under, but unicorn or not, the New York based company is having a global impact on financial services. Launched in 2005, they are a cross border payments company, currently working in over 200 countries and territories, with companies ranging from startup stage to Amazon, AirBnB and Google.

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Most articles on global marketing talk about how to conquer Asia, Europe, etc. And why not?

Those articles are written usually for American marketers trying to take their company overseas. But it’s not just the markets in Asia or Europe that are tough or exotic. And it’s not just American companies that want to expand internationally.

As the world’s second-largest economy in terms of purchasing power, the United States is on the list of every company that wants to aggressively go global. And yet, the Land of Opportunity eludes many. What does it take to succeed? No easy mantra there, but which market ever had one, right?

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becoming an essential need for game developers who wish to market their game to various demographics. At Mars Translation, we have worked on a white paper in which we look at the importance of video game localization. Discussing the essential nature of game localization, we talk about why game localization is crucial for the success of the game. We also discuss how Mars Translation can help you and your business reach out to new target markets.

“Isn’t localization just translating some sentences?” Would you believe I actually uttered those words to my Localization Manager? In my defence that was probably seven years ago, and I have learned a lot since then. Wherever you are Alessandra, I am sorry I didn’t get what you were trying to drum into my thick skull.

It’s kind of hard to overstate the importance of localization, quite simply because it touches (or it should touch) almost every facet of the customer facing experience. Contrary to my brilliant analysis of seven years ago, localization is far from just translating words.

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Localization—as a business—has undergone many changes in the past few years. Just like most language services, it’s been growing steadily, to the point where many companies that deal with localization have now become some of the most important in the world. What makes localization such a great business to be in in the first place?

One of the most important reasons why localization has become so important is the fact that it’s become mandatory for companies that want to be taken seriously.

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International marketing fails are legendary — and show that even mega brands can blunder big time when they try and take campaigns beyond familiar borders.

When Pepsi tried to introduce the slogan “Come alive with the Pepsi Generation” into China, the translated message apparently was read in Chinese as “”Pepsi brings your ancestors back from the grave.”

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A lot of said about translation and localization but let me put in my two cents and try to explain the most common terms in simple words.

So first goes the most general one – translation.

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In broad terms, translation is to communicate the meaning of text written in a language (source language) into equivalent text in another language (target language). Language localization, means to adapt a product or service into the language of any region or country to account for the difference not only in the language but the culture as well.

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You know by now that localization is best planned from the start. So, if you’re getting your website overhauled, be sure to factor in internationalization and design elements right away. Leaving space, allowing for multiple characters and creating complete strings will make rolling out different language versions easier. But what about when the time comes to write content that’s easy to localize?

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