Latest News: Localization

All you wanted to know about email localization

Thursday, December 20, 2018  
Posted by: Dana Walker

Why Be Bothered at All with Email Localization?


The answer is very simple.

Not all of the people in the world – or at least not all of the internet users in the world – speak English; in fact, around 70% speak languages other than English.

As you remember, to be successful, you should speak the same language as your clients. Studies show that around 52% percent of online buyers buy from websites where information is presented in their language, and people with low English skills are six times less likely to buy from Anglophonic websites than people with higher English skills. Thus to be relevant for your subscribers and to stand out among more than 200 billion emails sent daily, your emails should be in a language preferred by your users.

Read more here.


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