Latest News: Localization

7 Localization Troubles Businesses Must Avoid

Thursday, December 6, 2018  
Posted by: Dana Walker

More than 150 countries have access to the iOS app store, spanning a wide variety of


languages and cultures. Your app’s success depends on a successful localization, your ability to create a seamless experience for users around the world.

Global consumers want to interact using their native language, and they expect dates and other numbers to appear according to local customs. For example, the United States typically presents dates in a month, day, year format, while most other countries use a day, month, year structure when communicating dates.

The first step in the localization process is internationalize your app’s user interface and code, giving it the ability to adapt to alternative languages and cultures. Once this is complete, you can move forward with translating and adjusting content for your target populations. Successful localization can be complicated, but these tips will ensure you avoid the most common issues.

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