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Latest News: Technology

Can machine translation create a universal language for business?

Thursday, August 16, 2018  
Posted by: Dana Walker

Language unites and separates us. It allows us to express our ideas and shared cultural

 

values, but it can also fence us in when we encounter an unfamiliar tongue. In an increasingly connected world, companies are racing to tear down these language barriers with sophisticated new translation technologies that enable them (and us) to communicate with a global audience.

When a business expands into a foreign market, one of its top priorities is providing accurate and culturally specific translations of any company or product-related information, marketing materials and customer support data. This process of localization has become much more challenging due to the vast amount of communication facilitated by the Internet. Today, localization is a $35 billion annual industry.

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