K-pop drives boom in Korean language lessons
Wednesday, August 1, 2018
Posted by: Jennifer Olivares
Korean is rapidly growing in popularity, in a language-learning boom driven by the popularity of the country's pop stars.
A desire to learn the lyrics of K-Pop hits like Gangnam Style has boosted the Korean language's popularity explode in countries like the US, Canada, Thailand and Malaysia.
A report by the Modern Language Association shows that Korean uptake in US universities rose by almost 14% between 2013 and 2016, while overall language enrolment was in decline.