Latest News: Localization

Marketing to the US: The land of opportunity (and savvy and demanding customers)

Tuesday, July 3, 2018  
Posted by: Dana Walker

Most articles on global marketing talk about how to conquer Asia, Europe, etc. And why not?


Those articles are written usually for American marketers trying to take their company overseas. But it’s not just the markets in Asia or Europe that are tough or exotic. And it’s not just American companies that want to expand internationally.

As the world’s second-largest economy in terms of purchasing power, the United States is on the list of every company that wants to aggressively go global. And yet, the Land of Opportunity eludes many. What does it take to succeed? No easy mantra there, but which market ever had one, right?

Read here.


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