More than words: Using marketing transcreation to reach global audiences
Wednesday, June 13, 2018
Posted by: Dana Walker
It’s one of the first rules of marketing: engage your target audience. When it comes to
translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation.
Marketing transcreation? What’s that?
If you’ve never heard the term ‘marketing transcreation,’ fear not. We’ll explain everything below. Suffice it to say, if you don’t consider marketing transcreation for your campaigns in foreign markets, your audience will know. Even a technically accurate translation looks like a poor translation without it. Your audience will immediately recognize that your campaign was written in a different language and they will feel like an afterthought—the opposite of engaged.