The Language Industry According to LinkedIn
Wednesday, May 2, 2018
Posted by: Jennifer Olivares
Professional networking site LinkedIn has continued to grow since it was acquired by Microsoft for a whopping USD 26.2bn in late 2016. The site now has more than 500 million users and reportedly generated USD 1.3bn in revenues in the first quarter of 2018.
While many people continue to see LinkedIn as an online version of their resume, an increasing number of professionals find the site useful for personal branding, sales, business development, and research. Different from other social media sites like Facebook and Twitter, LinkedIn generates much of its revenue not from ad sales but from subscription services for recruiters and business development professionals. Paid subscribers are able to search LinkedIn’s extensive database in much more granular detail, which is useful for targeting potential recruits or prospective clients.