Latest News: Localization

World Cup diary – Localizing the product to BetRegal’s target markets

Wednesday, March 28, 2018  
Posted by: Jennifer Olivares
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“Isn’t localization just translating some sentences?” Would you believe I actually uttered those words to my Localization Manager? In my defence that was probably seven years ago, and I have learned a lot since then. Wherever you are Alessandra, I am sorry I didn’t get what you were trying to drum into my thick skull.

It’s kind of hard to overstate the importance of localization, quite simply because it touches (or it should touch) almost every facet of the customer facing experience. Contrary to my brilliant analysis of seven years ago, localization is far from just translating words.

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