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Localization and translation: The biggest mistakes you’re probably making (webinar)

Monday, October 9, 2017   (0 Comments)
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By Venturebeat

International marketing fails are legendary — and show that even mega brands can blunder big time when they try and take campaigns beyond familiar borders.

When Pepsi tried to introduce the slogan “Come alive with the Pepsi Generation” into China, the translated message apparently was read in Chinese as “”Pepsi brings your ancestors back from the grave.”

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