Latest News: Localization

Kohl's Focus on Localization, Loyalty and Merchandising Leads to Improved Sales

Monday, August 22, 2016  
Posted by: Julie Hill
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As Kohl's continues its lofty goal of becoming the nation's most engaging retailer it is doubling its efforts on its customer-centric initiatives. While sales continue to slump year-over-year the retailer saw an improvement in Q2 thanks to a host of new strategic initiative focused on putting the customer first.

The retailer is two years into CEO Kevin Mansell's Greatness Agenda and although the overall retail market is currently soft the retailer's continued commitment to customer engagement is positioning Kohl's for future success. Although, the retailer's recently released Q2 sales numbers show a 1.8% comp sales decrease year-over-year there is cause for optimism as those figures are greatly improved over the 3.9% decrease the retailer endured in Q1.

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