ALC 2017
Annual Conference
May 17–20, 2017 • Eden Roc Resort • Miami, Florida


Wednesday Thursday Friday Saturday

Wednesday, May 17

8:30 am–1:00 pm

ALC Board of Directors Meeting

9:00 am–Noon

Guided Tour: Stroll the Billion Dollar Sand Bar (Optional)


North America’s tropical city became America’s Winter Playground in the 1920s, home to the largest collection of art deco buildings in the world in the 1930s, and a 24-hour city that embraces the entire spectrum of humanity. During this two-hour walking tour, we will peek into boutique hotels, stroll along Ocean Drive, and conclude on Lincoln Road, where you can stroll, sit, and enjoy some of the best people watching in the city.

1:00 pm–5:00 pm

ASTM Meeting

Noon–7:00 pm


2:00 pm–5:00 pm

Exhibitor Move-In

4:30 pm–5:00 pm

Speaker Orientation

5:00 pm–5:30 pm

New Member/First-Timer Orientation

6:00 pm–7:30 pm

Opening Reception

Wednesday Thursday Friday Saturday

Thursday, May 18

8:00 am–5:00 pm

Registration and Tabletop Exhibits Open

8:00 am–9:00 am

Continental Breakfast

9:00 am–9:30 am

President’s Welcome

Douglas J. Strock, ALC President, Global Language Translations and Consulting, Inc.

9:30 am–10:30 am

How the Law Is Evolving for Copyrights, Trademarks, and Patents—And Why It Matters to You!
Doug Lalone,
Fishman Stewart PLLC

Intellectual property is one of those items that can dramatically impact the value of a business when it goes up for sale or when someone is looking to acquire a business. Knowing who owns what is important.
→ Download the handout.

10:30 am–11:00 am


11:00 am–Noon

Future-Proofing Your Company: What Does It Take?
Kathleen Diamond, Kathleen Diamond & Co.
Jim Bellas, Diplomatic Language Services
Scott Klein, LanguageLine Solutions
Giovanni Donatelli, The Language Group
Bill Rivers, Ph.D., Executive Director, Joint National Committee for Languages–National Council for Languages and International Studies (JNCL–NCLIS)

Hear from successful executives of small, mid-sized, and large businesses in the language industry about what it takes to build in value and secure the future of your company in this complex, competitive environment.
→ Download the handout.

Noon–1:30 pm


12:30 pm–1:30 pm

Exhibitor Spotlights

1:30 pm–2:00 pm

Standards in the Language Industry
(ISO 17100-Translation)

David Huebel, Orion Assessment Services

This session will discuss the main standards available in the language industry and their benefits, and will provide an overview of the ISO 17100 Translation Services Standard.
→ Download the handout.

1:30 pm–2:00 pm

A Rough Guide to Brexit
Richard Brooks, K International

Learn more about what has been the largest story in Europe this year. It has the potential to profoundly change the UK's position in Europe and how trade is conducted within the 26 member states of the EU.
→ Download the handout.

2:00 pm–2:30 pm

Scaling vs. Growing an LSC
David Utrilla, U.S. Translation Company

Scaling a business is very different from growing it. Many LSCs have a growth mindset when they should have a scaling mindset. We will discuss the differences and why scaling one's LSC is far preferable to merely growing it.
→ Download the handout.

2:00 pm–2:30 pm

Intentional Planning: Applying Big Business Practices for Small Business Success
Robert Campbell, Propio LS, LLC
Doug Judd, Propio LS, LLC

Successful large companies have a plan. They understand their industry, the current and near-future business climate, and what they need to do to take advantage of new opportunities. It begins with strategy, which is quickly translated into annual financial and operational plans that guide them to greater success.

Small businesses (those under $7 million in annual revenue) tend to be more nimble than large companies. They need to be, because they also tend to live “in the windshield” and, as a result, often miss the curve a little further down the road.

In this session, learn how to apply planning tools used by big business in a way that is practical and effective for rapidly growing your small business without losing your ability to be nimble and responsive.
→ Download the handout.

2:30 pm–3:00 pm


3:00 pm–4:00 pm

The Power of No and Changing the Client Dynamic
Elizabeth Colon, Metaphrasis Language & Cultural Solutions

The language services industry has changed from a partnership-based relationship to one of cost/commodity. This has changed the dynamic between LSCs and clients in many ways. From the treatment of staff, to cost being the determining factor in winning business, learn how to overcome and stick to the values of company to demonstrate value in other ways.

3:00 pm–3:30 pm

Language Services Industry Overview—An M&A Perspective
Leo Whitt, Hilliard Lyons Investment Banking

This presentation gives an overview of the language services industry, U.S. lower- and middle-market M&A activity, recent business valuation data for related businesses, and what key industry and market trends mean moving forward for owners of companies that provide language services. Other key topics include the rationale for the M&A activity taking place in language services, how language services companies are being valued relative to the market/other industries, an introduction to private equity investors, and how to maximize value in a transaction.
→ Download the handout.
3:30 pm–4:00 pm

How to Sell Your Language Business—The Art of Making a Deal
Michael Klinger, Anzu Global

Multiple factors go into the successful sale of a language business. We will review several key components—knowing your company strengths, understanding compatibility with buyer, having realistic financial expectations, and knowing how to structure an upside to the deal.
→ Download the handout.

4:00 pm–4:30 pm


4:30 pm–6:00 pm

Grow Your Business! Two Stories
Roberto Ganzerli, Arancho Doc

Mistakes and failures are part of everybody’s history, and we tend to brush them under the carpet or try to forget about them. But, if we want to learn from our past, we need to look at these mistakes with a critical eye, learn lessons from them, and share them with staff and managers. Learn about the most important errors in Roberto’s professional life, and compare views on company management to help avoid making the same mistakes as Roberto.

→ Download the handout.

Kimon Fountoukidis, Argos Multilingual

Want to grow your business? Most LSCs struggle with both generating new business and growing business with their existing clients. Join Kimon as he talks about his journey from a small single-language supplier in Poland to a $15 million company with offices in the United States and Europe. He will reveal what worked and what didn’t and discuss why he believes that “Opportunistic M&A" should be a part of every LSC’s growth strategy.
→ Download the handout.

6:15 pm

Dine Arounds (Optional)
Wednesday Thursday Friday Saturday

Friday, May 19

7:30 am–5:00 pm

Registration and Tabletop Exhibits Open

7:30 am–8:30 am

Continental Breakfast

8:30 am–9:30 am

The Big Picture in Interpreting: Where Is Your Company?
Barry Olsen, InterpretAmerica
Katharine Allen, InterpretAmerica

No doubt about it, interpreting is in the language services spotlight. Thanks to growing demand and breakthrough technology, interpreting services now garner the attention of everyone from corporate executives to Silicon Valley startups. Everyone wants a slice of the growing interpreting pie. Before carving yours, you need to know what the interpreting market is like now, who the key players are, and what labor and management issues are most urgent. InterpretAmerica co-presidents Barry Slaughter Olsen and Katharine Allen specialize in these trends. Join us for an informative overview of the interpreting market and thoughtful insight into what’s coming next.
→ Download the handout.

9:30 am–10:00 am


10:00 am–11:00 am

Understanding the Essentials of an Independent Contractor Agreement
Scott A. Mirsky, Mirsky Law Group, LLC

Language service companies use the Interpreter Independent Contractor Agreement as a tool to help successfully manage their businesses. If not carefully drafted, however, this tool can be used against a language service company in a Department of Labor audit. Balancing the need for an effective Interpreter Independent Contractor Agreement while still protecting against a Department of Labor audit will be the focus of this session.

Attendees are welcome to bring their own independent contractor agreements to discuss.
→ Download the handout.

11:00 am–Noon

Advanced Roundtables: Can You Protect Yourself From a Worker Classification Audit?
Sayed Ali, Interpreters Unlimited Inc.
Craig Buckstein, Geneva Worldwide
Kathleen Diamond, Kathleen Diamond & Co.
Sandy Dupleich, Dynamic Languages
Carla Itzkowich, International Contact, Inc.
Bill Rivers, Ph.D., Executive Director, Joint National Committee for Languages–National Council for Languages and International Studies (JNCL–NCLIS)
Marla Schulman, Schreiber Translations, Inc.
Doug Strock, Global Language Translations and Consulting, Inc.

State and federal government agencies are targeting the language industry with worker classification audits because language companies work primarily with independent contractors. In this advanced roundtable session, each region will update us on its efforts to address this issue. Various strategies will be discussed in an attempt to establish industry best practices.
→ Download related study.

Noon–1:30 pm


12:30 pm–1:30 pm

Exhibitor Spotlight

1:30 pm–2:30 pm

Emerging Sales Strategies That Attract New Customers
Jessica Rathke, L10N Sales & Marketing

Buyers are increasingly difficult to speak to, already have a translation solution, and are being pursued by many other agencies. New strategies are needed to succeed in this environment. What are these strategies, and which will help you be more visible, develop trust, and motivate customers to buy from you?
→ Download the handout.

1:30 pm–2:30 pm

How to Employee-Proof Your Business
Douglas J. Strock,
Global Language Translations and Consulting, Inc.

When we share stories at ALC events, we rarely hear about how a client almost ruined a business. The vast majority of horror stories involve employees with a staggering variety of completely unrelated business methods that were severely impacted by their actions—intentional or otherwise. This session will look at how your employees can hurt your company, how to detect when it happens, and how you can mitigate the damage.
→ Download the handout.

2:30 pm–3:00 pm


3:00 pm–4:00 pm

Interpreting Quality and Interpreter Performance Weak Spots: A Healthcare Interpreting Discussion
Gabriela Flores, M.B.M., Certification Commission for Healthcare Interpreters; Children’s Mercy Hospitals and Clinics of Kansas City
Natalya Mytareva, M.A., Certification Commission for Healthcare Interpreters

Healthcare interpreting is a growing segment of the language services industry. It has specific regulations and requirements of interpreting services vendors as an environment where an interpreter may affect patients care and health outcomes. As a national professional certification entity, the Certification Commission for Healthcare Interpreters (CCHI) seeks to identify areas of weak performance by interpreters and corresponding areas of knowledge and skills, so as to include them in its certification examinations and encourage training providers to address them in their courses/programs.
During this interactive session, presenters will facilitate discussion about the most common complaints related to interpreting quality or interpreter behavior, as received by companies from their healthcare customers. At the same time, presenters will discuss healthcare providers’ expectations of interpreting services vendors through a case study of a Children’s hospital. Presenters will share CCHI’s Toolkit intended to help healthcare providers select and assess interpreting services vendors and solicit comments from attendees. The ultimate intent is to discuss how language companies and CCHI can work together toward improving quality of interpreting services in healthcare settings.
→ Download the handout.

3:00 pm–4:00 pm

SEO for Translation Companies: a 10-Year Journey
Luciano Oliveira, The Translation Company Group LLC

Search engine optimization (SEO) has been one of the toughest challenges faced by language services providers. Luciano will help participants understand the most important factors required for a strong organic presence in search engines. Additionally, participants will learn that companies of all sizes—even small ones with limited budgets—can experience strong performance at Google and Yahoo while drastically reducing costs with solutions such as AdWords.
→ Download the handout.

4:00 pm–5:00 pm

Adapting Business Models for the New Reality
Steve Chu, Treehouse Strategy
Lena Petrova-Toolsie, Ad Astra, Inc.

Learn different ways in which language companies can use best practices and leading-edge management innovation techniques to change their business models and best adapt to new challenges facing our industry.
→ Download the handout.

4:00 pm–4:30 pm

Protecting Your ASSets
David Smith, LinguaLinx

How one LSC owner has addressed issues such as acquisitions, diversified revenue streams, legal exposure, taxation, and succession/estate planning.
→ Download the handout.
4:30 pm–5:00 pm

eLearning Video Localization: Get Your Budget Under Control
George Zhao, Boffin Language Group Inc.

Video localization has been a part of the language service industry for a long time, but what is the difference between eLearning video and traditional video such as movie and TV? This session will help CEOs, executives, and project managers understand the nature of eLearning video localization by analyzing different scenarios. We’ll discuss the workflow, factors affecting the cost, expectation management, and technical requirements for sustaining a successful eLearning video localization project.
→ Download the handout.
Wednesday Thursday Friday Saturday

Saturday, May 20

8:00 am–12:30 pm

Registration and Tabletop Exhibits Open

8:00 am–9:00 am

Continental Breakfast

9:00 am–10:00 am

ALC Town Hall

10:00 am–10:15 am


10:15 am–11:15 am

ALC Industry Survey

The ALC Annual Industry Survey has been conducted for more than 10 years and has provided key data that allow language service company owners to compare the performance of their companies with those of their industry colleagues. For the fifth year in a row, ALC has conducted the survey in collaboration with the European Language Industry Association (Elia). Come to this session to find out what’s new and how survey data can better aid you in benchmarking the performance of your company.
→ Download the handout.

11:15 am–11:30 am


11:30 am–12:30 pm

ALC Stakeholders Forum

This meeting will address a wide variety of topics of interest to business owners and will offer a great opportunity to assess how you can get the most out of your membership.
12:30 pm–1:00 pm Closing Ceremony

2:30 pm–6:00 pm

Guided Tour: Magic City Drive (Optional)

Depart the Eden Roc Hotel on a bus for a three and half hour driving tour of Miami's most colorful neighborhoods, including Miami Beach, Little Havana, and the Wynwood Art District.


Click to view each speaker's bio.

Sayed Ali

Interpreters Unlimited Inc.

Katharine Allen


Jim Bellas

Diplomatic Language Services

Richard Brooks

K International

Craig Buckstein

CEO and Partner
Geneva Worldwide

Robert Campbell

Propio LS, LCC

Steve Chu

Treehouse Strategy

Elizabeth Colon

Metaphrasis Language & Cultural Solutions

Kathleen K. Diamond, M.A.

Kathleen Diamond & Co.

Giovanni Donatelli

The Language Group

Sandy Dupleich

Dynamic Languages

Gabriela Flores, M.B.M

Certification Commission for Healthcare Interpreters (CCHI);

Director, Equity and Diversity Office
Children’s Mercy Hospitals and Clinics of Kansas City

Kimon Fountoukidis

Argos Multilingual

Roberto Ganzerli

Chief Strategy Officer
Arancho Doc

Luciano Oliveira

The Translation Company Group LLC

David Huebel

Orion Assessment Services

Carla Itzkowich

International Contact, Inc.

Douglas Judd

Propio LS, LCC

Scott W. Klein

LanguageLine Solutions

Michael Klinger

Managing Director
Anzu Global

Doug LaLone

Fishman Stewart PLLC

Scott A. Mirsky

Mirsky Law Group, LLC

Natalya Mytareva, M.A.

Managing Director
Certification Commission for Healthcare Interpreters (CCHI)

Barry Slaughter Olsen

Founder and Co-President

Jessica Rathke

Managing Director
L10N Sales & Marketing

Bill Rivers, Ph.D.

Executive Director
Joint National Committee for Languages–National Council for Languages and International Studies (JNCL–NCLIS)

Marla Schulman

Schreiber Translations, Inc.

David Smith


Lena Petrova-Toolsie

President and CEO
Ad Astra, Inc.

Doug J. Strock

Vice President
Global Language Translations and Consulting, Inc.

David Utrilla

President and CEO
U.S. Translation Company

Leo Whitt

Senior Investment Banker
Hilliard Lyons Investment Banking

George Zhao

Boffin Language Group Inc.

Hotel and Travel

  • Hotel Information

    Eden Roc Miami Beach Resort
    4525 Collins Avenue
    Miami Beach, FL 33140

    (855) 433-3676

    Book Online
    Group Reservation Link

    Group Rate
    $265 per night, single/double occupancy

    Reservation Deadline
    Sunday, April 16, 2017


    ALC attendees should make their hotel reservations directly with the Eden Roc Miami Beach Resort. ALC does not work with a housing authority. If a company contacts you regarding housing, please be aware that they are not affiliated with ALC and that reservations made through these groups may put you at risk because their offers are often not as advertised. If you receive a phone call or email that you suspect may be from such a firm, please obtain the person’s contact information and notify ALC at
  • Reservation Information

    If you call Eden Roc to make reservations, please remember to mention the Association of Language Companies to obtain the group rate. If you choose to book online, please book directly through the hotel’s website to ensure your room is included in the ALC room block.

    Please do not book through a third-party site
    (e.g., Expedia, Kayak).

    Hotel reservations are on a first-come, first-served basis until Sunday, April 16, 2017, or until the block has sold out. ALC cannot guarantee the group rate if rooms are still available in the ALC block after April 16, 2017.
  • about the hotel

    Eden Roc Miami Beach Resort brings charm to Miami Beach. With its Collins Avenue location, this resort flawlessly blends tropical Miami style with decades of timeless glamour, four distinctive pools, and the iconic Lobby Bar.

    Check-in Time: 4:00 pm
    Checkout Time: 11:00 am
    Valet Parking: $45 per day

  • travel information

    Miami International Airport is 11 miles (25 minutes) from Eden Roc Miami Beach Resort

    has partnered with ALC and is offering discounted airfare to all attendees. When booking on the United website, use Offer Code ZWYX435318. If you call United at (800) 426-1122, please remember to provide the Agreement Code: 435318 and Z Code: ZWYX.

    $35-$45 from Miami International Airport

    $30-$35 from Miami International Airport

    SuperShuttle offers a variety of options to and from Miami International Airport.

    The temperature in Miami during May averages in the low 80s during the day and low 70s at night.
  • Book
    Your Room

Registration Fees

Conference fees

ALC Member:
Elia Member:
One-Day Member:
One-Day Nonmember:

By Friday, April 14

After Friday, April 14

Register Today!