ALC Webinar Series Presents: Crisis Communication Management. Are You Prepared?
Presented by: Dr. Nicole Snell, Professor at Bentley University
Disasters, scandals, rumors and panic are forcing corporations, governments, and nonprofits to reevaluate their approach to communication, both nationally and internationally. Shortening time frames, globalization, outsourced activities and social media complicate the task of rescuing an organization thrown into the public spotlight. This webinar introduces you to the business of managing communication under pressure along with the importance of digital and traditional media use for surviving the opening moments of a crisis, through to rebuilding and recovering damaged corporate, product or personal reputations.
Dr. Nicole E Snell, Professor at Bentley University
Dr. Nicole E. Snell hails from Los Angeles, California originally and now lives in the greater Boston area. She is currently an Assistant Professor at Bentley University in the Department of Information Design and Corporate Communication (IDCC) where she teaches Public Relations courses such as Digital PR and Crisis Communication Management. Additionally, her interdisciplinary research interest explores the intersection(s) of language, technology and culture through examination of both the rhetorical and phenomenological functions of existing and emerging new media and channels of mass communication that facilitate accessibility, such as captioning, for marginalized groups.
Interested in Sponsoring This Webinar? Contact Jessica Bratton at Jessica.Bratton@alcus.org for more information.