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Language Barriers Can Have a Negative Impact on Global Business

Thursday, April 6, 2017   (0 Comments)
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By Pasadena Star-News

How many times have you walked up to someone to ask a question only to get an answer in a language you don’t understand?

If you’re living in Southern California this has probably happened to you more than a few times. The Southland is a melting pot of cultures and languages, so it’s wrong to assume that everyone speaks English.

That person you approached might only speak Spanish, Korean, Japanese ... or maybe even Russian. So some interactions become cursory at best. And that information you were hoping to get still eludes you. This can be frustrating when you’re trying to find out when the next bus will arrive or where the nearest gas station is. But language barriers have far deeper implications in the world of business.

Read the full article.


 

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