(Originally Posted on July 9, 2015)
Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online.
The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of your target market. Market research company Common Sense Advisory has found that global customers are “75% more likely to choose a product or service that is marketed in their native language”.
Let’s take a quick look at some of the global numbers in Part 2 of our Global Market Infographic Series.
You may also want to check out the other infographics in our Global Markets series.