(Originally Posted on May 21, 2013)
Well… its over. I’ve got that sad feeling I get when I know that it’ll be 12 months until I can see my ALC friends again, BUT as I sit writing this on the plane crossing the Atlantic, I realize I take back with me a wealth of new ideas, personal development, and memories of a great time spent in Boston.
The conference this year had lots of new features but also a very high expectancy following the resounding success that was the excellent UNConference earlier this year. The program was designed by the tenacious Chris Carter and had new elements such as a unique networking event, an encouraged social interaction between members, a passport system to help the exhibitors gain exposure, and even prizes for the attendees at the closing ceremony.
It began in style with the welcoming reception. We met, we drank, we ate, we laughed, we caught up with friends, and collectively looked forward to the days ahead.
Trust and Integrity
At 9:00 am sharp, the keynote speaker Steve McClatchy began his presentation entitled, ‘The Keys to Building Highly Effective Relationships’. Using a high energy style of delivery he kept the audience on the edge of their seats for 90 minutes with his real world stories and invaluable advice on how to build trust in relationships.
He even had us playing rock paper scissors at one point (I lost 3-1 to Marla) to demonstrate the importance of integrity in leadership.
This theme was echoed throughout the whole event and fit perfectly into ALC’s strong ethics and values of demonstrated trust and integrity. In other words, good leaders can talk about having integrity but until it's demonstrated (and demonstrated consistently), then trust cannot form. If you’ve ever worked with someone you don’t trust you’ll know how hard this can be.
Another key theme that Steve talked about was the importance of developing an industry as a whole. He gave an analogy of the DJ/Music industry, “Bad DJs make the industry smaller” he said in reference to some advice he was given when he started his career. Its the same for our industry and a key task of the ALC is to challenge and develop its members over the years, this they do well and is certainly a key benefit to membership.
To create additional value for members of the ALC, Craig formally announced the following;
- Job board, where members can post details of employment offers.
A Blog, you’re reading it. Guest post opportunities are available (email me for details).
- A Forum, which is open for registration for the next few weeks. It is hoped that this will become the collective knowledge of the members of the association and an online community where we can all get together and share ideas (and grow our businesses) in a similar fashion to the conferences.
(Both the blog and the forum have been funded by time/money donations from Dynamic Language and my own company K International – both were thanked formally at the ALC).
- The date for the unconfernece was announced (Feb 6th – 8th) in the beautiful PGA National Resort, West Palm Beach, Florida. Numbers are limited to this event so if you want some one on one time to develop your business I can’t recommend it enough.
- Next year’s conference is in Palm Springs, California (May 18th -21). I’m sure it’ll be as fantastic as they always are.
We also now have much closer links with the European Association – ELIA. This can only make both associations stronger, for instance we saw a 50% growth in the amount of people participating in the industry survey and it gave us an opportunity to benchmark the US LSP industry with the one in Europe. Its a very exciting time for our industry both sides of the pond.
Looking forward to seeing you all again soon.
This post was written by Richard Brooks. He is the CEO of UK based Multi-Language LSP K International. His presentation at the ALC Annual Conference was on the topic of removing incumbent companies by developing your value proposition. His views are his own and not necessarily that of the ALC.